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SeatGeek
You may recognize YouTube star David Dobrik from Instagram, the 23-year-old who went viral late December for his Tesla Model 3 giveaway that trended on Twitter and received 4 million likes and a couple of .9 million comments. otherwise you may recognize him because the previous cohost of this year's Teen Choice Awards, or from Nickelodeon, where he starred as a judge on "America's Most Musical Family."

Dobrik's YouTube business, which he started in 2015 after finding success on Vine and moving bent LA, expanded far into traditional media this year.

With the assistance of his long-lasting influencer marketing partnerships, just like the one he has with the ticket-selling service SeatGeek, Dobrik was ready to fund his wild stunts and surprises sometimes found on the trending page of YouTube (like his viral car giveaways) this year.

Since 2017, because of creators like Dobrik, SeatGeek has doubled down on influencer marketing, which has grown over 1,500% into one among the company's largest marketing channels, said Ian Borthwick, SeatGeek's director of influencer marketing.

Dobrik's partnership with SeatGeek has generated the maximum amount search interest as "mainstream partnerships," like Chrissy Teigen and Target, or Ninja and Red Bull, consistent with Google Trends data. it's led to over 25,000 Twitter mentions, fan videos with 1 million views, and shout-outs from other influencers. The 30-plus videos SeatGeek has sponsored have gotten a complete of 200 million views. On Twitter, fans of Dobrik will often share videos or tweets, reciting the ad Dobrik reads in his vlogs with Borthwick.

Read the complete post on how Dobrik and SeatGeek created one among the foremost effective influencer marketing partnerships.